Wednesday, June 15, 2016

Flo Rida, Grace perform in Anaheim to celebrate PepsiMoji

photo by Mark Davis/Getty Images, courtesy of PMK*BNC
Last night at Angels Stadium in Anaheim, Calif., Flo Rida and Grace performed for several hundred fans following a baseball game between the Los Angeles Angels and Minnesota Twins.

Flo Rida, whose My House EP came out last year, arrived on a portable stage in the middle of the ball field at 10:45 p.m.

The rap star and most of his band (plus dancing girls in sparkly red bikins) were clad in white Angels jerseys. They opened with the high energy, Etta James-sampling "Good Feeling," a worldwide smash single from 2011. Then it was back to '08 debut full-length Mail on Sunday for "Low." Later, the show also included the hits “Wild Ones,” “G.D.F.R.” and “My House.”

Immediately preceding Flo Rida was Grace. The rising newcomer (pictured below with Flo Rida) was backed by a three-piece group that included a male rapper. Getting right down to business, they started the well-received 15-minute set with her 2015 international hit "You Don't Own Me" - a cover of Leslie Gore's 1963 original which topped the charts in Grace's native Australia. 

She sang soulfully with attitude and unleashed impressive high trills during a hip hop-leaning "The Honey." Current single "Hell of a Girl" bore an old school R&B vibe and brought to mind Amy Winehouse. By the end, Grace definitely left people wanting more.

Be sure to check out Grace this week on the new episode of "Live From Daryl's House," which airs on VH1 Classic and MTV Live. 

photo by Mark Davis/Getty Images, courtesy of PMK*BNC
The post-game concert was held in conjunction with Pepsi (the official soft beverage of the Major League Baseball), which celebrated its new PepsiMoji campaign.

Everyone in attendance was urged to use the hashtag #SayItWithPepsi whenever tweeting. A couple stadium sections even helped in an attempt to break a world record for the “World’s Largest Emoji Spectacle” during the 5th inning with specially-designed umbrellas featuring a PepsiMoji character. 

This past April, Pepsi expanded its global PepsiMoji campaign, inviting people across the U.S. to #SayItWithPepsi during the summer. Emojis have evolved to become a truly universal language. They've grown to be more than mere icons, but cultural conversation starters. In fact, today, there are more than two billion smartphone users globally who send an estimated six billion emojis on a daily basis.

Pepsi is bringing a fresh take on the global emoji phenomenon – taking emojis into the real world in unique ways. With hundreds of proprietary PepsiMoji characters created by the PepsiCo Design & Innovation Center, fans can pick from a variety of themes, including food, sports, travel, music and more, to spark unexpected conversations and shareable moments. No matter what fans are trying to say this summer, they can #SayItWithPepsi. The fun PepsiMoji catalogue is available for consumers to download for free on the Apple App and Google Play stores.

To support the campaign, Pepsi released a series of over 100 five-second TV ads that showcase the wide variety and witty PepsiMoji characters. The breadth of the campaign and creative allows for highly contextual relevance during programming.


Continuing throughout the summer, PepsiMoji designs will be popping up in a variety of ways:

· An activation at MLB All-Star Week, July 8-12 in San Diego, where Pepsi will create engaging fan experiences that celebrate #SayItWithPepsi throughout the event.
· A custom #SayItWithPepsi Snapchat integration to celebrate World Emoji Day on July 17.
· Later in the summer, an additional wave of PepsiMoji designs will be released online and on bottles.

Pepsi, Diet Pepsi and Pepsi MAX in the U.S. feature multiple PepsiMoji designs on 20- ounce bottles, select bottle multi-packs and fountain cups for fans to share with one another. 

For more info, see

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