Tuesday, November 17, 2015

NAMM 2016 News: Education Sessions; She Rocks Awards

During the 2016 NAMM Show, NAMM members will have access to more than 120 free educational sessions designed to turn tips into substantial growth.

NAMM unveils a fresh lineup of educational sessions that will support many facets of the music product industry from in-store and online retail to manufacturers, pro audio and technology. NAMM U’s Retail Boot Camp, NAMM U Breakfast Sessions and the NAMM Idea Center, along with TEC Tracks, offer game-changing ideas for music industry professionals and businesses of all sizes in Anaheim, CA from January 21-24, 2016.

“New technology has changed the way every NAMM member business is run today,” said Joe Lamond, president and CEO of NAMM. “This January NAMM U’s line up will provide new ideas to make technology work in your favor by creating new opportunities for the future. Many members tell us that what they learn by attending these free NAMM U sessions has a huge positive impact on their success and makes coming to the NAMM Show a great investment.”

The day before the 2016 NAMM Show officially starts, NAMM members can immerse in a full day of learning at NAMM’s Retail Boot Camp – discovering new ideas about how to sell to the socially connected consumer.

This one-day training will also help retailers understand future trends in online marketing, best practices for rental programs, and the most efficient techniques to manage store inventory. NAMM’s Retail Boot Camp will be held on Wednesday, January 20 from 9 a.m. to 4 p.m. in the Anaheim Hilton’s California Ballroom. Afterwards, a special two-hour Technology Boot Camp and reception looks at practical tools for making retail businesses more profitable, efficient and visible. Both events are free to all NAMM members and their employees.

NAMM U Breakfast Sessions will hone in on game-changing strategies that members can apply instantly. On the opening morning of the show, NAMM President and CEO Joe Lamond will host Breakfast of Champions, featuring influential music-product leaders and big-name artists discussing the state of the industry and where it’s going.

On Friday, New York Times best-selling author and jazz guitarist Josh Linkner will deliver practical ways to instantly turn ambitious ideas into big business results. During Saturday’s Breakfast Session “Hug Your Haters: Customer Service in the Digital Age,” digital business expert, technology advisor and marketing guru Jay Baer shares awesome opportunities for customer service wins in the modern era. Start each day at the NAMM Show with big ideas, inspiration and a free breakfast beginning at 8 a.m. in the Anaheim Hilton’s Pacific Ballroom.

The NAMM Idea Center will present more than 45 forward-thinking professional development sessions with many focused on boosting a retailer’s online and brick-and-mortar presence through more effective websites and digital marketing.

Each 30-minute session will be held in the Idea Center’s new lobby location that offers more room to comfortably learn and network. These peer-to-peer sessions will tackle some of the best ways to attract customers through Google, YouTube, Instagram and mobile-friendly websites. Some highlights include the social media platforms that retailers can focus on to grow their customer base and the 10 best ways to raise profits through eBay and

TEC Tracks will make its debut in Anaheim this year, featuring more than 70 pro audio and music technology master classes, live interviews and panel discussions. Legendary producers Eddie Kramer and Tony Brown will keynote sessions. For the artist, there will be a session about how to maximize crowd-funding websites such as IndieGoGo, GoFundMe and KickStarter. TEC Tracks has also partnered with A3E (Advanced Audio + Applications Exchange) to offer six educational sessions focused on the future of audio. TEC Tracks replaces The H.O.T Zone on the second floor of the Anaheim Convention Center.

NAMM will team up with the U.S. Patent and Trademark Office (USPTO) to offer hands-on training on a variety of intellectual property issues. NAMM members can learn more about the patenting process, trademarks, copyrights and trade secrets during a one-hour roundtable discussion in the NAMM Member Center on Thursday, January 21 from 10 a.m. to 11 a.m.

NAMM U schedule:
TEC Tracks schedule:

Check out the complete lineup of professional development sessions for music professionals at the 2016 NAMM Show. NAMM members are encouraged to register for badges by January 6, 2016 – at which point, badge registrations will incur a $50 to $100 fee, depending on badge type. Limited exhibit space is also still available.

In other NAMM news:
The Women’s International Music Network (the WiMN) has announced the 2016 She Rocks Awards honorees. Paying tribute to women in the music industry, the 2016 She Rocks Awards at the NAMM show will take place on Friday, January 22 at 7 p.m. at the Anaheim Hilton Hotel in Anaheim, Calif. Tickets are available for purchase at

Hosted by the WiMN founder Laura B. Whitmore, the 2016 She Rocks Awards recipients include:

Jennifer Batten, guitarist
Amy Heidemann of the duo Karmin
Mindy Seegal Abovitz, drummer/founder of Tom Tom Magazine
Cathy Carter Duncan, co-founder/CEO of Seymour Duncan
Becky Gebhardt and Mona Tavakoli, co-founders of the Rock n’ Roll Camp for Girls L.A. and members of Raining Jane
Leslie Ann Jones, Director of Recording and Scoring at Skywalker Sound
Mary Luehrsen, Executive Director of the NAMM Foundation
Sujata Murthy, Senior Vice President, Public Relations, Universal Music Enterprises
Leigh Maples and Pamela Cole, founders of Fanny’s House of Music
Crystal Morris, co-founder and President of Gator Cases
Chalise Zolezzi, Director of Brand Communications at Taylor Guitars

Additional recipients will be announced in the coming weeks.

Gearing up for its fourth consecutive year, the She Rocks Awards pays tribute to women who display leadership and stand out within the music industry, and has become a standard at the NAMM Show. Previous award recipients include female industry leaders such as Colbie Caillat, Sheila E, The Bangles, Orianthi, Mindi Abair, Dinah Gretsch, Craigie Zildjian, Janie L. Hendrix, Amani Duncan, Mary Peavey, and many more.

With featured performances, food and beverages, giveaways, a silent auction, networking opportunities and more, the She Rocks Awards brings together industry professionals, music icons, artists, fans, and media to celebrate women in music. A portion of the proceeds from the event will benefit the Girls Rock Camp Alliance and the NAMM Foundation.

This event has sold out for the past three years and does not require a NAMM badge to attend. The She Rocks Awards will take place on Friday, January 22 at 7 p.m. in the Pacific Ballroom at the Anaheim Hilton Hotel.

Tickets are on sale now at

The 2016 She Rocks Awards is sponsored by Martin Guitar, Seymour Duncan, Roland, Boss, Gretsch, Guitar Center, Fishman, 108 Rock Star Guitars, with additional support from these media partners Tom Tom Magazine, Guitar Girl Magazine,, Guitar World, Guitar Player, Keyboard, Bass Player, Electronic Musician, and more. For information regarding She Rocks Awards sponsorship opportunities, please contact

To purchase tickets, and to learn more about the award recipients and the 2016 She Rocks Awards, visit

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