Monday, June 18, 2012

Duran Duran team up with Facebook for premiere

Duran Duran will premiere their new concert movie A Diamond In The Mind via Facebook on July 8.

Produced by Eagle Rock Entertainment using a custom Qello application, the digital debut  of the film makes it instantly accessible to a global audience. In addition, A Diamond In The Mind and American tour tickets can be purchased from the premiere application via Duran Duran's Facebook fan page ( 

A Diamond In The Mind captures Duran Duran's show at Manchester, England's MEN Arena on Dec. 16, 2011. The DVD/CD/Blu-ray releases in July includes songs from their recent studio album All You Need is Now, plus Duran Duran classics.

The digital premiere also has exclusive audio commentary from band members Simon Le Bon, John Taylor, Roger Taylor and Nick Rhodes. After the screening, they will connect with fans in a live Q&A session from Istanbul. The $4.99 tickets include 30-day All-Access membership to Qello, where fans can view Duran Duran's Classic Albums: Rio and Qello's extensive catalog of HD concert films and music documentaries.

The program launches June 18 with several weeks of festivities on the Duran Duran Facebook page, including digital premiere ticketing and VIP ticket and CD giveaways. To promote the premiere and make the experience more social, fans that post about the event via Facebook will gain access to a special sneak preview.

Duran Duran are currently preparing for the continuation of their world tour and headlining performance on the opening night of the 2012 Olympic Games in London.

Speaking from London, singer Simon Le Bon said, "We really hope the fans will enjoy this experience. The Manchester show was a special one for us – and we're very proud of the film. It has a different feel from anything we've done before, but we think it completely captures the spirit of the performance that night." 

Qello is a cloud-based digital syndication service with the largest library of HD-quality concert films in the world. Using proprietary technology Qello streams digital entertainment to users across all new media platforms.

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