|photo by Reid Rolls|
Since Benson's last solo album was among my top 10 of 2009, I look forward to hearing what he comes up with next...
Singer/songwriter/producer and co-founder of The Raconteurs, Brendan Benson (pictured left), has launched his own record label and publishing company, Readymade.
This spring, Readymade will make its debut on the international stage with new releases from Benson
(What Kind of World - 4/24 through BrendanBenson.com) and the first artist signed to the label, Young Hines (Give Me My Change - 4/10).
Benson will preview his new album at SXSW 2012 as well as on May tour dates where Young Hines will support in the U.S.
Readymade was born in the '90s, when Benson released the Wellfed Boy demos under the imprint as a 12" vinyl. At the time, Readymade was merely a concept due to a lack of resources to build a proper record label. Over a decade later, Benson partnered with manager Emily White, who brought the idea to fruition, making Readymade a legitimate label around Benson's musical output.
Says White, "Brendan produced five albums in 2011, including his own. Launching Readymade gives us the option of a release platform tailored to each album under the same home."
Launching an artist-owned label has its obvious creative and business benefits from artistic freedom to master ownership. But it can hit roadblocks when it comes to funding the team members that help promote a new release. This is where Readymade has found a truly innovative approach to the traditional business model.
Rather than forego promotion or production quality, Benson and his manager developed a team of credible individuals and companies within the industry to work on album releases for a commission taken from music sales and song placements. The new approach allows them to operate without front-end costs while providing greater motivation and potential payoff for all parties involved.
Readymade will be bringing us Benson and Young Hines, as well as the upcoming Benson produced album from Irish duo The Lost Brothers. Each album will benefit from team members and relationships with Thirty Tigers, Downtown Music Publishing, Terrorbird, Big Hassle, Hard Boiled Inc., Toolshed, and Music Alternatives.
13 - 16 - Austin, TX - SXSW (Brendan Benson only)
28 - Nashville, TN - Mercy Lounge (Additional support by The Howling Brothers)
03 - Philadelphia, PA - World Café Live
05 - New York, NY - Bowery Ballroom
10 - San Diego, CA - Casbah
12 - Los Angeles, CA - Troubadour