The Who reissue news

Initially released in December 1967, The Who Sell Out is getting the full reissue treatment on April 23 via UME/Polydor.

The new Super Deluxe Edition of The Who Sell Out features 112 tracks, 46 of which are unreleased, an 80-page, hard-back, full-color book, including rare period photos, memorabilia, track-by-track annotation and new sleeve notes by Pete Townshend with comments from the likes of Pete Drummond (Radio London DJ), Richard Evans (designer) & Roy Flynn (the Speakeasy Club manager).

This package also includes nine posters and inserts, including replicas of

20” x 30” original Adrian George album poster, a gig poster from The City Hall, Newcastle, a Saville Theatre show 8-page program, a business card for the Bag o’ Nails club, Kingly Street, a Who fan club photo of group, a flyer for Bath Pavilion concerts including The Who, a crack-back bumper sticker for Wonderful Radio London, Keith Moon’s Speakeasy Club membership card and a Who Fan Club newsletter.

As a taster for the set an EP of Pete Townshend’s previously unreleased demos has been released on all streaming services including “Pictures Of Lily” (New remix, previously unreleased) “Kids! Do You Want Kids?” (AKA “Do You Want Kids, Kids?”) (Previously unreleased) & “Odorono” (Previously unreleased).

The album was originally planned by Pete Townshend and the band’s managers Kit Lambert and Chris Stamp, as a loose concept album including jingles and commercials linking the songs stylized as a pirate radio broadcast. This concept was born out of necessity as their label and management wanted a new album and Townshend felt that he didn’t have enough songs.

The original plan for Sell Out was to sell advertising space on the album but instead the band opted for writing their own jingles paying tribute to pirate radio stations and to parody an increasingly consumerist society. The homage to pop-art is evident in both the advertising jingles and the iconic sleeve design created by David King who was the art director at the Sunday Times, and Roger Law who invented the Spitting Image TV show. The sleeve features four advertising images, taken by the renowned photographer David Montgomery, of each band member Odorono deodorant (Pete Townshend), Medac spot cream (Keith Moon), Charles Atlas (John Entwistle) and Roger Daltrey & Heinz baked beans. The story goes that Roger Daltrey caught pneumonia from sitting in the cold beans for too long.

Within the concept were a batch of songs: “I Can See for Miles,” a top 10 hit at the time, "Rael,” a Townshend “mini-opera” with musical motifs that reappeared in Tommy, the psychedelic blast of “Armenia City In The Sky” and “Relax.”

THE WHO SELL OUT SUPER DELUXE EDITION

Disc 1 - Original mono mix, mono As & Bs and unreleased mono mixes

Disc 2 - Original stereo mix and stereo bonus tracks

Disc 3 - Studio out-takes, ‘fly-on-the-wall’ versions of early takes of songs from the album sessions, ‘studio chat’ etc.

Disc 4 - The Road to Tommy will contain stereo mixes of the studio tracks recorded in 1968 - some previously unreleased - plus 1968 As and Bs mono mixes (all tracks remixed from original 4 and 8-track session tapes in The Who vault)

Disc 5 - 14 of Pete Townshend’s original demos, previously unreleased & exclusive to this set

BONUS 7” DISCS:

1. Track U.K. 45 repro “I Can See for Miles“ (early mono mix with single-tracked vocal) & “Someone’s Coming“ (original U.K. Track single mix with single-tracked vocal)

2. Decca U.S.A. 45 repro “Magic Bus“ (U.S./U.K. mono) & “Dr Jekyll And Mr Hyde“ (original U.S. Decca single mix)

80-page, hard-back full-color book, including rare period photos, memorabilia &
Track annotation and new liner notes by Pete Townshend with comments from from Pete Drummond (Radio Caroline DJ), Chris Huston (Talentmasters Studio), Richard Evans (designer), Roy Flynn (Speakeasy Club manager), Arnold Schwartzman (designer) & Andy Neill (Who biographer)

MEMORABILIA:

Nine posters & inserts, including replicas of

20” x 30” original Adrian George poster
Gig poster - City Hall, Newcastle: The Who, Traffic & The Tremeloes
Saville Theatre 8-page program
Business card for the Bag o’ Nails club, Kingly Street
Fan Club photo of group
Flyer for Bath Pavilion concerts including The Who
Crack-back bumper sticker for Wonderful Radio London
Keith Moon’s Speakeasy Club membership card
Who Fan Club newsletter

OTHER THE WHO SELL OUT FORMATS;

2 LP deluxe (stereo) vinyl version, featuring the original album and extras highlights from box set.

D2C 2LP deluxe (mono) vinyl version featuring the original album and extras highlights from box set pressed on colored vinyl; disc 1 “Odorono“ red / disc 2 “Baked Bean“ orange.

2-CD edition 6-panel digi-pak with a 16-page booklet.

Also available in a variety of Digital formats

THE WHO SELL OUT TRACK LISTINGS

SUPER DELUXE BOX SET

CD ONE: THE WHO SELL OUT - MONO ALBUM

1. Armenia City in The Sky 3:47
2. Heinz Baked Beans 0:58
3. Mary Anne With the Shaky Hand 2:34
4. Odorono 2:30
5. Tattoo 2:48
6. Our Love Was 3:23
7. I Can See for Miles 4:06
8. I Can’t Reach You 3:27
9. Medac 0:56
10. Relax 2:38
11. Silas Stingy 3:03
12. Sunrise 3:04
13. Rael / Track Records run-off groove 5:54

BONUS TRACKS - MONO

14. Pictures of Lily (original U.K. Track single mix) 2:46
15. Doctor, Doctor (original U.K Track single mix) 3:01
16. The Last Time (original U.K. Track single mix) 2:51
17. Under My Thumb (original U.K. Track single mix) 2:37
18. I Can See for Miles (original U.K. Track single mix) 4:03
19. Mary Anne With the Shaky Hand (original U.S. Decca single mix) 3:19
20. Someone’s Coming (original U.S. Decca single mix) 2:28
21. Unused Radio London ad / Early Morning… (original 1967 mono mix) 3:04
22. Unused Radio London bulletin link /Jaguar (original 1967 mono mix) 2:50
23. Unused Radio London ad /Tattoo (early alternate mono mix) 3:05
24. Rael (Talentmasters Studio, New York early rough mix) 5:58
25. Sunn Amps promo spots 2:42
26. Great Shakes ad 1:07

Tracks 21, 24 & 25 previously unreleased

CD TWO: THE WHO SELL OUT - STEREO ALBUM

1. Armenia City in The Sky 3:50
2. Heinz Baked Beans 1:01
3. Mary Anne With the Shaky Hand 2:34
4. Odorono 2:35
5. Tattoo 2:54
6. Our Love Was 3:25
7. I Can See for Miles 4:10
8. I Can’t Reach You 3:31
9. Medac 0:57
10. Relax 2:41
11. Silas Stingy 3:08
12. Sunrise 3:05
13. Rael 5:38

BONUS TRACKS - STEREO

14. Rael Naïve (complete with organ coda ending) 1:38
15. Mary Anne With the Shaky Hand (U.S. single version) 3:27
16. Someone’s Coming 2:33
17. Summertime Blues 2:38
18. Glittering Girl 3:05
19. Early Morning Cold Taxi 2:59
20. Girl’s Eyes 2:52
21. Coke After Coke 1:09
22. Sodding About 2:51
23. Things Go Better with Coke 0:32
24. Hall of The Mountain King 4:27
25. Jaguar 2:58
26. Rael (remake; IBC version) / Track Records outro 6:26

Track 14 previously unreleased

CD THREE: STUDIO SESSIONS 1967 / 68

1. Glittering Girl (Take 4) (2018 remix) 3:29
2. Girl’s Eyes (Take 2) (2018 remix) 3:58
3. The Last Time (Take 8) 3:51
4. Under My Thumb (Take 3) (2018 remix with full ending) 3:13
5. Our Love Was (Take 2) 3:21
6. Relax (4-track to 4-track mix with Pete vocal) 3:22
7. Relax (Takes 1 and 2) 1:58
8. Mary Anne With the Shaky Hand (Takes 1 & 9) 3:43
9. Relax (Remake Take 4) 2:37
10. I Can See for Miles (full version) 4:54
11. Medac (Take 11) 1:13
12. Odorono (Take 3) (2018 remix) 2:47
13. Heinz Baked Beans (Takes 1 & 3) (2018 remix) 2:16
14. Top Gear (Takes 1 & 2) (2018 remix) 3:03
15. Premier Drums (Takes 1 & 3) (2018 remix) 2:17
16. Charles Atlas (Take 1) 0:33
17. Rotosound Strings (Take 1) (2018 remix) 0:15
18. Track Records (2018 remix) 0:34
19. John Mason Cars (Takes 1 - 3) / Speakeasy / Rotosound Strings / Bag O’ Nails
(2018 remixes) 1:02
20. It’s A Girl (aka “Glow Girl”) (Takes 1 & 3) 3:21
21. Mr Hyde (1st stage mix Take 1) 2:39
22. Little Billy (Takes 1 & 3) 4:14
23. Mrs Walker (aka “Glow Girl”) (4-track to 4-track mix, take 7) 2:31
24. Call Me Lightning (Take 1 backing track, stereo mix & jam) 6:12
25. Dogs (Take 3) 3:14
26. Melancholia (Take 1) 3:50
27. Shakin’ All Over (Take 3) 1:35
28. Magic Bus (Take 6) 3:00

Most tracks on CD 3 include studio chat, all tracks previously unreleased in this form.

CD FOUR: THE 1968 RECORDINGS (‘THE ROAD TO TOMMY’)

1. Glow Girl 2:27
2. Faith in Something Bigger 3:09
3. Dr Jekyll And Mr Hyde 2:38
4. Call Me Lightning 2:23
5. Little Billy’s Doing Fine 2:19
6. Dogs 3:10
7. Melancholia 3:21
8. Fortune Teller 2:22
9. Facts Of Life (aka “Birds And Bees,” backing track) 3:22
10. Magic Bus (single version) 3:20
11. Call Me Lightning (U.S./U.K. mono single mix) 2:24
12. Dr Jekyll And Mr Hyde (U.K. mono single mix) 2:39
13. Dogs (U.K. mono single mix) 3:07
14. Magic Bus (mono, longer version) 4:35

Track 9 previously unreleased

CD FIVE: PETE TOWNSHEND ORIGINAL DEMOS

1. Kids? Do You Want Kids 1:43
2. Relax 3:44
3. Glow Girl 3:26
4. Glow Girl (Version 2) 3:00
5. Inside Outside U.S.A. 3:06
6. Jaguar 2:59
7. Little Billy 2:11
8. Odorono 3:09
9. Pictures of Lily 3:31
10. Relax (Version 2) 2:26
11. Melancholia (2018 remix) 3:21
12. Thinking of You All the While (“Sunrise” Version 2) 3:15
13. Mary Anne With the Shaky Hands 3:15
14. I Can See for Miles 4:15

All previously unreleased and exclusive to the Super Deluxe Edition.

BONUS 7” DISCS:

Track U.K. 45:

I Can See for Miles (early mono mix with single-tracked vocal)
Someone’s Coming (original U.K. Track single mix with single-tracked vocal)
Decca U.S.A. 45:
Magic Bus (U.S./U.K. mono)
Dr Jekyll And Mr Hyde (original U.S. Decca single mix)