Monday, November 7, 2011

Duran Duran unveil supermodel music video

photo: Stephanie Pistel
Duran Duran, which helped define the MTV generation and made some of the most-watched music videos of all time, raised the bar again with the launch of their latest nine-minute short film, for the song “Girl Panic!”, taken from their latest album All You Need is Now.
Lensed by award-winning director Jonas Åkerlund, this dazzling new video reunites five of the world’s top supermodels: Naomi Campbell, Cindy Crawford, Eva Herzigova, Helena Christensen and Yasmin Le Bon with the members of Duran Duran in a short film that was shot in London, in and around The Savoy, over two days this past summer. 
The five ‘supers’ take on the roles of the members of the band in a day-in-the-life-of expose, that has the trademark Duran humour and glamour and making this the most talked about music/fashion collaboration of the year.
While the “real” members of Duran cameo as bellhops, waiters, chauffeurs and paparazzi, designers Domenico Dolce and Stefano Gabbana play Harper’s Bazaar UK’s guest fashion editors for the day, during a photoshoot scene (still images from which form a 22 page cover story for the December issue of the magazine.)
The film was produced by Black Dog Films for Duran Duran, in association with Swarovski Elements, who incorporated not only fashion and jewellery made with the world famous crystals, but also sparkling interior objects, furniture and the Swarovski Crystal Curtain.
Duran Duran keyboardist Nick Rhodes, speaking of the project, said “I’d had this crazy idea for a video for the song 'Girl Panic!', that looked fantastic on paper, but that I thought in reality would be impossible to pull off. The idea was to recreate a day-in-the-life of the band, with five of the world’s greatest supermodels playing all of us. At the time, I had no idea what would be involved in making it happen, but we talked to Jonas about it and he loved the basic concept and wanted to develop it into something really unique – and so it all began.”

The “Girl Panic !” video world premieres on Nov. 8. The “Making of 'Girl Panic'” film premiered exclusively on
Duran Duran lead singer Simon Le Bon added: “We have made some pretty ambitious videos over the years, but this one was certainly the most challenging to date. Coordinating the schedules of five of the world’s biggest supermodels, Jonas, and the band was no easy task – but we couldn’t be happier with the finished film. It has all of the ingredients that we feel are important – it’s humorous, glamorous, sexy and very Duran Duran."

Bassist John Taylor continues: “We teamed up with Swarovski Elements, who provided some incredible pieces for the video that brought a real beauty to it. When you look for partners on something like this, you need to find people who really fit with the aesthetic of what you’re trying to do, and with Swarovski I think it was the perfect match, as they represent quality, glamour and absolute glitz!"

The “Girl Panic!” video comes hot on the heels of the band's sold out North American Fall tour [read my review elsewhere on this blog-George].
Visit  or to watch the video.

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