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Wednesday, May 22, 2024

Early Nineties hitmaker EMF return to America for three rare shows; new album 'The Beauty and the Chaos' out now

photo courtesy: Reybee PR
These guys were my 10th music interview back in the day. Glad to hear they're back with new music and playing America. Fingers crossed for additional tour dates...

“It's been very hard keeping this news a secret,” says James Atkin and Ian Dench of British dance-rock quintet EMF excitedly. “We are so happy to finally announce these very special U.S. shows.”

Slated to play Milwaukee’s Summerfest on June 21st, Detroit’s Magic Bag on June 22nd, and Brooklyn’s The Monarch on June 23rd, it’ll be the first time since 1992 that the band has played in the U.S.

Riding on a significant wave of U.K. attention and acclaim following the release of their fifth full-length album The Beauty and The Chaos in January 2024 and a 11-night sold-out tour, EMF’s return to the States on a career-high, unmatched since their early ‘90s heyday. 

Exploding on the U.K. scene in November 1990 with their debut album Schubert Dip, EMF made quite an entrance with their inescapable and irresistibly catchy single “Unbelievable,” which conquered the charts on both sides of the Atlantic, hitting #1 on the Billboard Hot 100 and #3 in the UK. The single was certified gold in May 1991 in the U.S., and it sold over 500k. The song was in such heavy rotation for most of the year in America that it finished as the #6 single overall. Schubert Dip was certified platinum in the U.S. by September of that year, selling over one million.

Having broken up and reformed a few times over the intervening decades, in 2020, EMF released a career-spanning vinyl box set and spent most of that year and the next celebrating 30 years of EMF.

The band surprised fans by telling them that profits from the recent merchandise sold was being used to record a new album and Go Go Sapiens was released in 2022. It was the first album of all new material since 1995 and received both fan and critical acclaim.

Latest album The Beauty And The Chaos saw the return of Ralph Jezzard (Chapterhouse, Fatima Mansions, Senseless Things) in the producer’s chair (he produced their first two full-length albums, Schubert Dip and Stigma). 

Said the band of working with Jezzard again, “We produced another set of classic songs about our lives and the world in 2023 inspired by our favorite past, present, and future sounds. We mixed James Atkin’s techno synths and Ian Dench’s punk guitar, heated it to 200 degrees with Stevey Marsh and Aid Todd’s groovy rock rhythms, iced it with Derry Brownson’s maniacal sampling and popped it in a box of Ralph Jezzard’s sonic excellence. Unwrap and enjoy!” 

The album’s first single, “Hello People,” reestablished the band’s stronghold on the mainstream. 

EMF "Hello People" video featuring Stephen Fry"
https://youtu.be/GVlMG585qNc?si=0HaIuvRPOo-pCxBi

"From EMF at these shows, you can expect all the old hits with an added couple of bangers from our new album, The Beauty and the Chaos,” concluded the band. The shows are undoubtedly guaranteed to be, well, unbelievable.

Track listing:

1. Hello People
2. Reach for The Lasers
3. 21st Century
4. Read The Room
5. I 've Been Down
6. The Day The Music Died
7. Stardust
8. Lookout Mountain
9. Red Flags
10. Do It Again

U.S. shows:

Jun 21 Milwaukee, WI Summerfest (TICKET LINK)
Jun 22 Detroit, MI Magic Bag (TICKET LINK)
Jun 23 Brooklyn, NY The Monarch (TICKET LINK)

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