Out now: Portugal. The Man

Atlantic recording group Portugal. The Man has released their new album, Woodstock, available everywhere here. Portugal. It is accompanied by the music video for “Rich Friends” – starring actor Glenn Howerton – developed in partnership with creative agency Wieden+Kennedy.

As soon as the video for “Rich Friends” starts playing, it’s rudely interrupted by a series of pop-up ads. These pop-up ads actually start to create a story about a couple living the perfect life.

"It’s been fun interrupting people’s favorite shows with our commercials, but we thought that there had to be other art forms we could ruin with ads,” joked Max Stinson and Erik Fahrenkopf, the W+K creative directors who came up with the idea for the video. "With a music video, only one thing matters: making [stuff] people actually want to watch. As advertising agencies stumble towards a new way of working, this video has been a refreshing reminder to always keep your eye on the audience,” added Jason Kreher, Creative Director of Publishing for Wieden + Kennedy.

Watch “Rich Friends” here.

Current hit single, “Feel It Still” is #1 at Triple A radio nationwide for the 8th week in a row, and #2 at Alternative radio.

“Feel It Still” is also joined by two unique visuals, a standard clip, now with over 4.7M views on YouTube, as well as an interactive companion video created by the band in partnership with global creative agency Wieden+Kennedy. The clip is both an electrifying music video as well as an interactive toolkit for protesting social injustice.

Directed by Ian Schwartz at Prettybird, “Feel It Still” asks viewers to find hidden Easter eggs designed to help #theresistance movement, including a direct dial to the White House, a video explaining the legal rights of protestors, donation sites for Planned Parenthood and the ACLU, custom-designed protest posters, and stencil kits for resistance graffiti. Built on the Wirewax interactive video platform, “Feel Is Still” can be viewed now at feelitstill.com. “Feel It Still” was also featured in a number of syncs including Nike, YouTube, American Express, HBO Now, Claws, Apple, and more.

Track list:

1. "Number One" (featuring Richie Havens and Son Little)
2. "Easy Tiger"
3. "Live in the Moment"
4. "Feel It Still"
5. "Rich Friends"
6. "Keep On"
7. "So Young"
8. "Mr. Lonely" (featuring Fat Lip)
9. "Tidal Wave"
10. "Noise Pollution" (featuring Mary Elizabeth Winstead and Zoe Manville)

Tour dates:

JUNE
18 Denver, CO Red Rocks Amphitheatre *^

JULY
20 Seattle, WA The Paramount
21 Portland, OR Doug Fir Lounge
22 Portland, OR Edgefield
25 Salt Lake City, UT Red Butte Garden Amphitheatre
27 Anaheim, CA House of Blues #
28 Berkeley, CA Greek Theatre: Berkeley *#
29 Los Angeles, CA Hollywood Palladium #

* w/Local Natives
^ w/Car Seat Headrest
~ w/Electric Guest
# w/ Benjamin Booker 

portugaltheman.com