Luke Bryan teams with Jockey for new apparel line

Earlier this week, Jockey International announced the launch of its Jockey Outdoors™ Collection by Luke Bryan and I was fortunate enough to receive some samples.

The blue flannel shirt, made from a 60% cotton/40% polyester blend, was quite comfortable, with dual front pockets big enough to hold my cell phone.

Meanwhile, the blue graphic t-shirt with a rustic American flag design, was made from 100% cotton and felt really nice. Read more from the official company press release below...

JOCKEY LAUNCHES JOCKEY OUTDOORS™ COLLECTION WITH COUNTRY SUPERSTAR LUKE BRYAN

With the Jockey Outdoors™ collection, men don't have to sacrifice comfort for performance. Providing more than just protection, you could say these outdoor clothes are a lot like the guys they're built for: tough on the outside, and soft—but strong—on the inside.

"When my friends at Jockey first brought this up it was an easy 'yes' for me," said Luke Bryan. "One, they are just a wonderful company with values that align with mine and two, I have always been an advocate for the love of outdoors, so it was a no brainer. Once I got my hands on the product and felt the quality, I became even more fired up for this to show up in the stores."

Engineered with intelligent layers, premium fabrics and performance technology, the compatible pieces are designed to layer, with seams strategically placed to eliminate bulk and keep him covered. The men's collection features: long sleeve woven, corduroy and flannel shirts and shackets; a long-sleeve performance fishing shirt with vertical ventilation, rod holder tab on the left chest and a hidden soft microfiber cloth for easy sunglass cleaning; long-sleeve henleys and crews; graphic tees; and convertible, utility, and flannel-lined pants.

"As an avid outdoorsman and already a Jockey brand ambassador, Luke was the perfect fit for this next step for Jockey, allowing us to step back to our roots, incorporate our base layer expertise and develop the Jockey Outdoors Collection, which we think will be a hit with our consumers," said Mark Fedyk, president and COO, Jockey. "Luke was highly involved in the design and painstaking quality standards of the line. His attention to detail, demand for quality, and expectation of performance and comfort aligned perfectly with our brand pillars. The collection is designed where comfort starts – at your skin – building solutions from the inside-out for greater comfort and performance."

Through the end of the calendar year, 2022, Jockey will donate a portion* of sales of the Jockey Outdoors™ Collection to support adoptive and foster families across the United States, a cause Jockey has championed since 2005 with the creation of the Jockey Being Family Foundation, Ltd. (JBF).

To support the launch, a national television ad spot will run during the CMA Awards, which is to be hosted by Luke Bryan and Peyton Manning.

The Jockey Outdoors™ collection is available now. Step outdoors and experience comfort built from the inside out at Jockey.com/Outdoors, Jockey retail stores, BassPro.com (coming soon), and with additional select retailers in 2023.

Founded in 1876, Jockey International, Inc. is a privately held, family-owned company with global headquarters in Kenosha, Wis. Started by Rev. Samuel T. Cooper as a sock company to serve lumberjacks of the day, the company has expanded into one of the most well-known apparel brands around the world. Today, Jockey® products are sold in more than 140 countries. Jockey is committed to quality and innovation, caring for generations of families, and the passionate pursuit to satisfy the human need for comfort. Visit Jockey.com to experience the quality.

*Valid 10.1.2022 thru 12.31.2022. Jockey will donate 1% of the purchase price of all Jockey Outdoors™ products sold at US Jockey store and on Jockey.com to the Jockey Being Family Foundation, Ltd. Purchase is not tax deductible. To learn more, visit Jockeybeingfamily.com

A closer look: