The regular in-person event, which typically draws thousands of musicians, music retail attendees and exhibitors from around the world, is currently scheduled to return June 3-5, 2022.
Lamond and Trawick had a leisurely conversation with The Cars' guitarist Elliot Easton about how the Rock and Roll Hall of Famers were on the cutting edge of technology and when the musician met the other Cars members after attending Berklee College of Music in Boston.
Later, The She Rocks Spotlight - hosted by Laura B. Whitmore, founder of The Women’s International Music Network and The She Rocks Awards - included brief chats and performances from award-winning singer/actress Laura Dreyfuss ("Dear Evan Hansen," "Glee," "The Politician") and New Zealand singer/songwriter Jamie McDell.
"Believe in Music" kicked off with the panel discussion "The Future of the Industry: A View from Europe." A global livestream featured performances by artists from various countries. The panels continued with "Music Education Policy Roadmap: A Global Snapshot" featuring NAMM's Mary Luehrsen; "Start Your Day with Rhythm: A Wellness Experience with Drumming"; "The Customer of the Future: "50 Years of Show Technology Evolution: Have We Reached a Maturity Point" and more discussions of relevant music business topics.
NAMM President & CEO Joe Lamond, along with Herb Trawick of Pensado's Place, introduced live segments, provided commentary and did interviews "Live from the Anchor Desk."
Canadian blues/rock quintet Daring Greatly, comprising brothers Patrick and Liam Croome, performed some solid, groove-based, late 1960s/early 1970s-influenced blues rock tunes from their EP "Give Myself to the World."
Yahoo! Music Editor and SiriusXM Volume Host Lyndsey Parker interviewed Luke Spiller and Adam Slack from UK pop/rock band The Struts (I also interviewed Spiller for a 2020 Rock Cellar Magazine feature; find it elsewhere on this blog).
The musicians discussed how they made most recent album "Strange Days" together in a Los Angeles house during the early months of the pandemic. They also talked about working with Paris Jackson on a recent single and infusing pop sounds into their usual rock style.
Elliot cited such guitarist influences as Steve Cropper, Albert King, Buddy Guy and James Burton and recalled being greatly affected by The Beatles' first performance on The Ed Sullivan Show as a 10-year-old. He also said that he's been attending The NAMM Show since 1979.
Journalist Rick Damigella interviewed Brandon Boyd of Incubus. The singer said he hadn't planned on making upcoming third solo album "Echoes and Cocoons," which is due in March. But the pandemic and a halt to concert touring changed his plans. He contacted producer John Congleton and they basically completed the album by trading files on the internet. When asked about his band's recent 30th Anniversary, Boyd said he feels like he's in a vital phase of his life and still has a lot of ideas. Then he finished by explaining how the big hit "Wish You Were Here" was created.
Additional live and on-demand education sessions and events continue on Friday. All are available to view through Jan. 23. Go to believeinmusic.tv or namm.org for further details.
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