Thursday, October 20, 2011

Coldplay ramp up activities as album release nears


Coldplay will celebrate the Oct. 24 release of its new album, Mylo Xyloto (Capitol Records), with a series of U.S. television appearances. The band will be the musical guest on “Saturday Night Live” on Nov. 12. Coldplay will also appear on “The Today Show" this Friday and “The Ellen DeGeneres Show” (10/27).
 
The iTunes Store (www.itunes.com) is exclusively streaming one song from Mylo Xyloto each day leading up to the album's release. Fans can also pre-order Mylo Xyloto on iTunes now and the single "Paradise" will begin downloading immediately. “Paradise” and “Every Teardrop Is A Waterfall,” the album’s first single, have already sold nearly a million downloads combined.
 
Mylo Xyloto will be available in digital, CD and vinyl formats and as a special limited edition Pop-Up album. It was produced by Markus Dravs, Daniel Green and Rik Simpson, with additional composition by Brian Eno. 

In related news, Coldplay will do the livestream music series, "American Express Unstaged" on Wed., Oct. 26. The performance will be livestreamed globally from Spain's famous arena, Plaza de Toros de Las Ventas in Madrid, at 1 p.m. PST, through www.youtube.com/coldplayVEVO. It will be available on mobile devices via VEVO and YouTube apps for iPhone, iPod touch, iPad and Android.

"American Express Unstaged" brings together popular and iconic musical artists with renowned film directors. Coldplay will be paired with award-winning filmmaker and celebrated photographer Anton Corbijn (U2, Depeche Mode, "Control"). 

Known for his masterful use of black and white and striking imagery, Corbijn has been tapped to provide fans with a visually stunning digital viewing and in-venue experience. This will be the sixth installment within the "American Express Unstaged" music series and the first performance from a venue outside of the United States. The program has featured such recognized musicians as Arcade Fire, John Legend & The Roots, Sugarland, Duran Duran (see my review of that show elsewhere on this blog-George) and My Morning Jacket.

Speaking from South Africa where the band is preparing for the "American Express Unstaged" performance with sold-out stadium shows in Cape Town and Johannesburg, lead singer Chris Martin said: "Anton Corbijn has been a big hero to us for a long long time so we're thrilled to be beaming this concert out to the world through his lens. We can’t wait to share this experience with him and with all of our fans watching ‘American Express Unstaged’ around the world. It's going to be big."
 
American Express Cardmembers and music enthusiasts can find pre-show digital features and one-of-a-kind content that further blurs the line between an at-home and in-concert experience at www.youtube.com/coldplayVEVO, including the exclusive "American Express Unstaged" trailer. 

Coldplay fans will be able to enjoy a special looped rebroadcast of the "American Express Unstaged" performance throughout the night, immediately following the livestream at www.youtube.com/coldplayVEVO. Following this rebroadcast, the full-length concert will also be available during a limited 48 hour window, via on-demand.


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